What is Brand Identity?
Brand identity comes from the word “brand” which is derived from the old norse brandr, meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products.
The word brand has continued to evolve to encompass identity – it affects the personality of a product, company or service.
Brand identity is also known as Brand Building, we have broken down our steps to creating and maintaining our clients branding, while delivering an innovative approach to ensure success with longevity.
6 Steps to Brand Building by RECREATE media
1. Uniformity – u·ni·form·i·ty [yoo-nuh-fawr-mi-tee]
This is the method of keeping consistency across all platforms in which customers would view your brand.
2. Quality – qual·i·ty [kwol-i-tee]
Ensuring your business or product is perceived as the best solution for your current and potential customers, while identifying quality.
3. Positioning - po·si·tion·ing [puh-zish-uhn-ing]
Finding your placement with in your current market, while building a strategy using different components including web, print, etc.
4. Growth – growth [grohth]
Enabling your brand to build itself through multiple channels and platforms, ensuring you are growing with your customers, while building a vertical brand image.
5. Long term – long-term [lawng-turm, long-]
Through growth, comes an idea how to maintain and develop your brand identity, we provide long term goals to ensure uniformity, positioning, and quality.
6. Credibility – cred·i·bil·i·ty (krěd’ə-bĭl’ĭ-tē)
This is achieved from the process of brand building, as the last step to ensure your current customers are satisfied, while giving a credible and productive brand name.
This is our 6 steps to Brand Building.
For more information about building your brand, please email : hello@recreatemedia.com
- RECREATE media
